The answer to that is how many hours a day does your potential audience use a mobile, tablet or desktop? Some wake up and check there social media and DM messages instantly whilst still in bed, and then again several times throughout the day and again before they sleep. It is an integral part of our days and hence an ideal opportunity for you to engage as a brand with your potential customers. An average of 2 hours and 15 minutes per day is spent on social networks and messaging – a figure that continues to increase.
Mobiles are the primary social device. The numbers accessing social platforms via mobile has seen a sharp increase and these devices now hold a 13 percentage-point lead over computers.
We need to connect with the right audience and the right customers, so to start with let’s look at some of the different options. We do not recommend using all of them, but using the right ones for your specific business and targeted potential customers. Using Social Media Marketing in Birmingham becomes even more important because it is huge area with a large number of potential customers.
53% of all social media users
A social sharing networking site which is the most popular social network
35,130,000 UK users
Highest traffic occurs between 1-3pm, however more engagement can be found between 7-8pm
A higher percentage of the UK’s online females use Facebook compared to males (84% vs 73%)
Very targeted – Marital status, age, gender, location, interests etc. Helps to reach your potential audience
42% of all social media users
Second most popular social network
A photo and video sharing social networking
14,000,000 UK users
61% users are 18-34 year olds. Nearly half of the time spent on Instagram each month was by 18-24 year olds.
95 million posts are shared each day
40% of all social media users
A Micro-blogging platform
13,000,000 UK users
An important place more about listening and reacting rather than sending out content. Engaging with people and involve yourself in other conversations.
36% of all social media users
A popular photo sharing website.
10,300,000 UK users
50% of users have made a purchase after seeing a Promoted Pin on their feed
Used by more 25-34 year old females than males (45% vs 27%) 22% of users are active on the site at least once a day, while 55% use it once a week or less.
A haven for brands wanting to exploit its ‘visual discovery element’
28% of all social media users
Send images and videos with a short life span over an app.
16,200,000 UK users
528,000 Snaps are shared every minute
Targets 18-24year olds.
28% of all social media users
B2B platform for networking professionally.
20,000,000 UK users
More than 50% of all social traffic to B2B sites and blogs comes from LinkedIn
More popular with males than females (37% vs 29%) and used by more 25-44 year olds than other age groups. The more a person earns the more likely they are to have an account: over 50% of people earning £45k+ are on the site compared to just 22% earning up to £14k..
The first thing we discuss with you is ‘what are your goals?’ Do you want to increase sales, increase brand awareness, trust, reputation, engagement or likes?
When we know what you want to achieve we can decide on the best strategy to engage and connect with your existing and new customers and create some ATTENTION for them to carry on following you or contact you.
A social media strategy in today’s marketplace is crucial!
Our GOLDEN RULE here is we are not SELLING via social media. We are listening to your customers and learning what they like and creating loyalty with your brand. We need to use authentic content and appreciate this can be difficult for you, so let our experienced content writers produce quality posts for you.
As well as organically writing posts for you we also advertise on the Social Media platforms that we feel will work best for your goal, targeted audience and business.
We can boost videos, call to actions, recruitment, engagement, reach or brand awareness? We target locations and customer profiles to ensure we are reaching the right audience. The benefits of Social Media is accountability, after campaigns, we monitor insights and results showing us the numbers/reach/engagement performed.
Maximize your Social Media Marketing in Birmingham
What is the ROI on using Social Media? We have managed and launched businesses that only use Social Media platforms to sell products and services. The majority of online buying is now done on mobiles, so let’s help you reach these potential customers in a measurable way.
This is how we work:
We run an audit to determine your social landscape and research your competitor’s activity – what’s working for them? Where do the opportunities lie? – Alongside profiling your audience and determining how they behave.
We then develop your strategy. Posting on social media is a fairly easy task, but doing it well involves careful thought. We plan the optimal way to reach your audience including the what, when and where, so your fan base grows, engages and converts.
Lastly, we create and curate content. We build and manage content calendars and creative campaigns to generate buzz around your brand, stating the concept, rationale and how to execute it to maximise effectiveness. Imagery, videos, blogs, polls, competitions have a mixed role in this.
Leading social media marketing experts we’re constantly monitoring and analysing, spotting opportunities to optimise our posts and campaigns.
Most importantly we are passionate about Social Media and giving your brand the chance to engage with your customers and build long terms relationships creatively.
Social Media Advertising
Over the last 10 years, Social Media Advertising has grown as we as humans use our mobiles and tablets more than ever before…. Learn More
Social Media Strategy
We look at all the platforms and marry them to your potential target audience so we maximise the exposure to your customers… Learn More
Digital Marketing west midlands
Based in the West Midlands, we are aware of events and news stories in the region… Learn More
Our Social Media Team is allocated businesses that they have a passion for. We know which business/page will suit which member of staff. They will be your direct line of contact. We contact you frequently to make sure we are updating your audience with the latest news, deals, and tips to ensure we engage followers.
We visit you to take fresh photo content, train you on how to take videos and do lives or come in and do them for you.