75% of consumers search online before purchasing a product or service
That is a large proportion of potential customers that you could be missing out on if your website can not be found.
FACT “If you want to hide something where no one will find it, put it on page 2 of Google”.
With SEO we are organically working on your key phrases, so they are found on browser searches without having to pay for PPC (Google Adwords).
We are focusing on generating high-quality site traffic through a long term SEO strategy.
As we always explain to all our clients that this is not an overnight success and it can take our SEO team at least 6 months before we reach some key results. We ensure we do not over promise and under deliver! We use our expertise, market knowledge, local knowledge, latest methods and leading technologies to create an SEO strategy to gain results.
SEO is VERY IMPORTANT and if it’s not in your marketing strategy your competitors have an online advantage over you. SEO in Birmingham can be even more important because of the high competition.
How does SEO work?
That is the million dollar answer. The correct answer is every business has its own unique formula that will work for them. Just as businesses are unique so are strategies for SEO. Yes we will have the underlying checklists and foundations, but the research and ground work analysis will be individual for your business and industry and budget.
The most important thing to remember is SEO is constantly evolving; we make it our number one goal to ensure that our SEO team are up to date with all the latest news and training to ensure we are carrying this through in your ongoing strategy.
There are ongoing algorithm changes by the main search engines, so we ensure that your website remains optimised for SERPS when such changes occur.
A few years ago, everyone talked about backlinks and started buying domain names that would link to each other to help increase ranking but SEO is much more than just about having links pointing to your site and adding keywords within your content. Your website has to be technically search engine friendly for browser spiders to crawl and find the relevant information for you to appear in search results, an example of this is your website should be responsive and mobile user friendly.
We have our own Wirefox checklist that is the first audit we use to analyse your website which includes page speed optimisation, submitting sitemaps, fixing crawling and indexing issues and more. This is why we are leaders in SEO in Birmingham.
Content is KING
We hear this phrase so many times but it is a crucial part towards a successful SEO strategy. Creating ongoing unique informative content within your website, social media, blogs, videos, vlogs allows you to engage with your browsers and build trust and relationships. This helps with your ranking as you are seen as an informative trusted content provider.
Importance of Navigation
We have to analyse and review the back end of your website. What platform it’s built on and what the navigation structure is. This is so important for search engine indexing and to ensure your browser has the best user experience and finds what they want on your website without clicking to many times to get to the next page.
There is nothing more frustrating than being on an ecommerce website and not being able to find the product you want to buy and then not getting to the shopping cart page to finish the purchase. Sometimes this can cause lead to leaving the website and not finishing the transaction.
We analyse your analytics data to ensure visitors flow through your website, find what they need and ultimately contact you and make a purchase.
If we find a better method we will share this with you and explain how this will improve traffic and leads/sales from your website in the long term.
GET AHEAD OF YOUR COMPETITORS:
Digital Marketing is the leading accountable advertising opportunity. Word of mouth and referrals and recommendations help us place trust in a brand. Google search results on page one are the online version of recommendations. It is never too late to start, your competitors are doing it already, the longer you leave it, the more ground you lose to them.
SEO IS ACCOUNTABLE:
After anlaysing your website we prepare a digital marketing strategy to ensure long term success. We provide your first set of reports and findings within three months of working on your SEO and you should have significant improved results in ranking within 6 months.
SEO VS. PPC – SAVING MONEY:
SEO is a long term strategy that has long term results. The results are natural/organic ‘unpaid’ for results that browsers can now recognise as a business that has been ranked via Google due to its reputation/calibre and authority in an industry.
Paid for clicks/Ads are normally the top three search results at the top of a page and browsers know they are adverts and appear at the top because of ad spend and not due to the credentials of a business.
With long term SEO strategies you will not need to rely on expensive short term PPC paid for click campaigns.
Keyword Research / Site Structure / Content Creation / Technical Audit
If your website is not generating the traffic that you think it should be, then your SEO strategies need to be reviewed. We offer SEO strategies/plans to suit your situation; whether you are building a new website from scratch, have received bad results from another SEO agency or just need a review of your websites current SEO position.
In the initial stages of SEO optimisation of your website, if you have a current SEO strategy we will assess it and highlight what is working for your website and develop solutions on the areas that need to be improved. If you currently don’t have an SEO strategy, we can devise one perfectly suited for your website.
This is crucial for your SEO to be successful and to gain maximum results; working with you we’ll identify who your business should be targeting…
Here is an overview of some of the work we undertake to help build your organic traffic. What is organic traffic? It is when browsers find your website without paid for advertising via Google ad words…
Once we have spoken with you we conduct thorough research to better understand your business. How are your competitors ranked? Do you competitors concentrate on certain keywords? What tools have they been using?
We research the most searched keywords and put together a targeted SEO strategy for you.
We will ensure your keywords are appearing in the right places and clicked thru to the right pages.
Your website is not a good investment if it can’t be found. Don’t be ‘The best kept secret’.
Once we have done your SEO campaign research we will suggest the key words we want to work on and once you agree we can start working on them.
We appreciate every business is different. What is your differentiation and U.S.P compared to your competitors will help us when devising your key word campaigns.
A lot of businesses focus on seasonality and key events in the year, like Fathers Day, Valentine’s Day and Christmas and we work with you to tailor make these specific campaigns. By planning in advance we ensure you have your fair share of the market.
You can see your results and movement on search engine pages. This shows how SEO is a results basis investment. We can provide you monthly reports to discuss progress and set up progress meetings to discuss progress and new opportunities.
Google marketing is more important than ever. Digital marketing is one of the biggest growing advertising opportunities with proven results in today’s digital environment.
Google now has over 85% of the UK search engine market*. Think about the last thing you searched for; be it a product, service or answer to a question, you’ll likely have headed straight to Google. When they are searching something that you provide as a service or sell you should appear in the listing.
Search for your website on Google now using a phrase you’d like to be associated with. Do you appear on the first page without having to scroll?
Your competitors realise the importance of this and the amount of time we all spend on mobiles and technology using searches demonstrates how trustworthy that Google is and how it has become part of our lives. Before we decide to visit or buy or locate a business, Google is likely the first place we will visit for recommendations.
The more you work on your digital marketing, the more popular and attractive your website will become to search engines, potential customers and other websites. The number of quality inbound links you receive will therefore increase your website’s authority – a process which will significantly increase your chances to rank on Google and of being found by a wider audience.
It’s incredibly difficult for new or aged websites which have never benefited from SEO to catch up – particularly in competitive industries. Don’t fall into that trap.
Book Your FREE Consultation. Let Wirefox do a FREE AUDIT for you to see where we can help.
Call or email us today and Book Your FREE SEO Birmingham Consultation.
Here are just a few of our forward thinking clients we have worked with over the years
Here are just a few things our customers have to say about us