A businesses reputation is key to success. Referrals, opinions, recommendations and good old word of mouth are what helps businesses grow and adds trust and kudos. Online Reputation Management.
Negative reviews and feedback, especially if it’s not handled correctly can affect businesses long term reputation. Customers are 50% more likely to share negative reviews than nothing at all with a company on social media, and 52 percent more likely to share on a review site. Potential customers will research online before making decisions to buy or contact you, so it is crucial we handle these and protect your profile and build customer confidence.
Online Reputation Management audits and reviews any conversations around your brand online. It looks at both positive and negative interaction and creates bespoke strategies to highlight the positives and counteract the negatives.
Potential customers and competitors browse and research products and services online, to help them make informed decisions as to whether to contact or purchase from a business.
It is important that your online presence on the world wide web, social media and other places reflects you positively and if you have any negative reviews they are handled in the right way.
94% of customers say that a negative review convinced them not to do business with a brand?
Some businesses are not aware they have negative reviews, comments and that can be having a detrimental effect on profit. We audit your online reputation thoroughly in all digital areas finding positive and potentially negative content and feed you back the results.
97% of consumers search online for local businesses, 12% do it daily.
93% of people say that online reviews impact their buying decisions.
90% of people admit reading online reviews before visiting a business.
85% of consumers trust online reviews as much as personal recommendations.
Positive reviews make 73% of consumers trust a business more and consumers read an average of 7 reviews before trusting a business.
68% of consumers also say they are actually willing to pay up to 15% more for the same product or service if they are assured they will have a better experience – never underestimate how much customer experience matters.
It’s also interesting to note that:
49% of consumers need at least a 4* rating before they choose to use a business.
Nearly 3 out of 4 consumers trust a company more if the reviews are positive.
Negative press, content, reviews, and trolls can really harm businesses:
70% of consumers will avoid buying a product if they don’t like the company behind it.
45% of consumers will post about a positive interaction if a brand responds well to a complaint on social media and 37% will share their story with their friends online.
Online reputation management helps create trust with browsers/potential customers and positive links and reviews can increase credibility and reassurance that you are a reputable business that they can interact with. Customer trust is paramount to a successful business.
What type of Negative is online?
Negative words about your brand will spread much faster than positive ones.
This can be quite broad, from negative customer reviews, blogs, and comments on social media by disgruntled customers, competitors or former employees.
Competitors use your negative online feedback to create competitive advantage for themselves, so it is important to limit this and handle all comments thoroughly with damage control.
We help you by firstly auditing your online reputation and finding all the positive and negative content. We then deal with all negative content correctly. Every businesses negative content will require a bespoke solution as to best react or not react in each unique situation.
Once all negative content is addressed and dealt with we then take steps to influence and control what appears about you online. This ensures your strongest advantages are shared online and creates positive feedback for potential customers to see.
We proactively monitor your public reputation on a regular basis, and not just when you come to know about a specific event to deal with.
You can’t underestimate the importance of online reputation management to help grow your business. Realistically you will at some point have to deal with negative comments that are published and shared online. Let us use our expertise and deal with them correctly and professionally so we can limit the effect on your online reputation.
We are based in Birmingham and Coventry and are ready to help you today.
Call us on 0121 368 0098
Here are just a few of our forward thinking clients we have worked with over the years
Here are just a few things our customers have to say about us