Here is an overview of some of the work we undertake to help build your organic traffic. What is organic traffic? It is when browsers find your website without paid for advertising via Google ad words.
Every business will have its own organic strategy that we will create once we have undertaken extensive keyword research on your website.
It is one of the most crucial parts of your digital strategy for us to increase ongoing ranking and it is very hard and extensive work which takes many man hours. But the results can be outstanding bringing in organic search traffic. There is no point having an amazing web design if no one can find it!
Here are just a few of the things we concentrate on
Content on your website that deserves to be read
Just like a shop window reflects a business/brand on the High street your website content will represent your business and entice browsers to further browse and invest their time in your website which can lead to a purchase or referral.
What are keywords?
They can be called keywords or key phrases and are an extremely important element to organic ranking. Google’s web crawlers find the keyword/phrases and this in turn directs potential browsers to your website content.
What keywords are your competitors using? The advice we would give to you is don’t always go for the most popular key words. Everyone will be trying to work on these words and they will be very competitive and time consuming to get results. We don’t suggest you ignore them; it’s just that it will take a lot longer to work on them with a long term strategy and you can have some faster short term results on the not so popular keywords. By having a dual solution the results can be even greater.
We suggest using key words/keyphrases that are long tailed and specific. Potential customers/browsers that use long phrases in their search are more likely to make a purchase rather than those that use a single vague and broad keyword. We find browsers that use single key word searches are in the research stage of looking to purchase.
What does long tail key phrases mean? This is where we are following a customer’s journey and visualising what an actual user would type into a search engine.
To look for long tailed key phrases you can start by using Google Autocomplete. It only shows a few amounts but if you start a question in Google’s search field it then comes up with a few different options of questions for you to consider. These are questions that Google feels are relevant and have been popular searches.
We also use Keywordtool.io this is a great tool that shows hundreds of results of popular and unpopular keywords. Click on the link and take a look. Another great place is the the keyword planner in Google Adwords. We can see the number of searches on keywords from the most popular to not so popular and it also give you examples of potential keywords to consider.
A blog is an ongoing way of connecting and promoting your business with your target audience. If the right qualitative informative unique content is used in a blog this can drive traffic back to the website.
Once you have decided to add a blog to your website it is important to keep it fresh and to add new content as an ongoing strategy. You may decrease your potential traffic by having old blog stories and not adding further blogs.
A blog is an forum to show you are a knowledgeable market leader in your industry creating a relationship with potential customers that can build trust with you as they see you as a reliable business that wants to connect with its customers and is informative in its field.
A key note to remember is a blog is not a selling forum but it is where we are adding value and helping our customers with FREE information within your business and industry.
We use these wisely to direct browsers to the relevant section of the website they require. Via our customer journey brainstorm when we are designing a website, we consider where internal links will be placed.
We also look at trustworthy external websites and links that can link to your website but only those that are credible and will help your website. We would only consider informative, trustworthy credible website link ins.
Backlinks to blogs do help you increase your presence in searches.
We would link your social media to your website to make it all work harder together and create overall synergy.
Join Facebook groups and forums. Like and comment on posts. Expose your own business and refer people to recent blog posts. Share others content and they will share yours.
We have seen some great co-promotions, when two businesses or more help promote each other and share the success.
Linked In is another great social site to gain some contacts but to add value in your industry with qualitative content.
Google is always Right
We have seen some black hat tricks that will never work in the long run and all you are leading up to is Google spamming your website.
Here are some DO NOT FOLLOW ACTIONS that were used a few years ago and unfortunately still use them today!!
Do not buy cheap links and link them together
Take your time with content and do not upload copy that is unfinished and grammatically incorrect.
I’ll scratch your back if you scratch mine…NO we do not want paid for inbound links.
Do not create a blog if you are not going to follow through and write fresh content.
We hope this has given you an insight to some of the things we do and please get in touch with further questions.