Top 16 Most Effective Search Engine Optimization Tips
- Site Structure & Layout
- The Main Content should be Clear and Precise
- Don’t insert ads above the fold
- Keep the navigation clear
- Have a Content hierarchy
- Keep paid & affiliates links as nofollow
- Make sure the URLs are SEO friendly
- Contact info should always be visible
- Have an about page & privacy policy
- Apply Keyword Research
- Be Smart when choosing keywords
- Keep only one main keyword per page
- Search Google to see if there is title competition
- Steal competitor’s keywords
- Monitor your Click-through Rate
- Page Title Tags
- Always have your keyword at the front
- Add brand at the end
- It should always be Clickable
- Make sure not to repeat keywords
- Avoid truncation
- Title Tag Formula
- Keep it under 50-60 characters
- Page Meta Descriptions
- Make it short & focused
- Include main focus keyword as soon as possible
- Avoid truncation
- Keep it under 150-160 characters
- Content Header Tags
- Always have a unique H1 tag on each page
- Insert the focus keyword in the H1
- Insert LSI keywords into the H2 & H3 tags
- Don’t use header tags in layout
- Page Main Content
- Always have the focus keyword in the first paragraph
- Use LSI keywords as much as possible
- Don’t think too much about keyword density
- Long content correlates with higher rankings
- Add many internal & external links as possible
- Concentrate on quality over quantity
- Set up rich snippets/ structured data
- User Experience
- Use “scrollmaps” software
- Use “Heatmaps” tracking
- Minimize pop-ups
- Try to decrease bounce rate as much as possible
- Don’t use interstitial ads
- Optimize the site for mobile devices
- Setup friendly 404 pages
- Implement SSL security
- Google Search Console
- Check for pages with higher impressions and search ranks just above 10
- Overhaul such websites to boost rankings
- Keep an eye out for crawl errors for both desktop/smartphone
- Insert a sitemap.xml to help Google track all your pages
- Using Google Analytics
- Monitor Landing Pages
- Monitor Exit Pages
- Monitor Traffic Changes
- Monitor Bounce Rate
- Optimizing Site Speed
- Use Google Page Speed Insights to optimize loading times for both mobiles & desktops
- Image Optimization
- Compress Image sizes and use web-friendly formats
- Add relevant “Alt text”
- Use Descriptive image file names
- Intelligent Link Building
- Build links from High Domain Authority sites
- Add Links within the content itself
- Make sure your link & anchor texts have decent variations
- Check out Competitor’s backlinks
- Social Media Presence
- Create Accounts on all major SM channels
- Be active on Social Media and engage customer
- Set up rich pins in website
- Setup twitter Card
- Encourage sharing of your content
- Google Penalty Recovery
- Keep an eye out for traffic drops
- Remove thin content
- Remove bad links
- Disavow links
- Be vary of hacks/ inserted links
- File a reconsideration request
- Content Promotion & marketing
- Do content research
- Find popular content in your niche and improve/update it
- Include more sharable assets such as infographics
- Conduct Email Outreach campaigns
- Share content from others
- General SEO Tips
- Keep learning about new trends
- Pay attention to updates from “search engine land”
- Be patient about getting results
- Avoid Shady tactics/ Black hat methods
- Don’t spam customers with ads and notices
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