What is the difference between a web application and a website? A website provides much more details whilst an app has less information so usability and functionality is improved. Web apps load in browsers and mobile apps are downloaded from app stores. Web apps also don’t take up storage on a user’s device.
Web applications are hosted on web browsers; they really are an extension of your website. They are not installed to a home screen; they are accessed via a web view. They are fairly easy to build, easy to maintain and an inexpensive option; however, they require internet, are much slower than native apps, and can’t take advantage of device services. Web apps are also much less interactive and immediate than native apps.
Native App/Mobile App Development
Native apps are bespoke, creative and unique apps and are technically developed for specific platforms. They are extremely fast and responsive within many devices and distributed in app stores for browsers to download.
No internet connection is required which means users can interact with the app straight away. Overall, native apps offer a better user experience but are generally more expensive to develop.
Hybrid App Development
Hybrid applications are a mixture of native and web apps. A hybrid app consists of two parts: the first is the back-end code, and the second is a native shell that is downloadable and loads the code using a web view. By combining the two it can be a more cost-effective option. The advantages are users don’t need an ongoing Internet connection but the disadvantages are Hybrid apps are slower than native applications (this downplays these apps) and you cannot customize them.
The most important part of any of these applications is the user experience. If the user is not happy with their journey on the app, they will not come back which defeats the purpose of any app. When we agree on client goals we brainstorm an expected customer journey of usage of the application to ensure they are happy with usability and the experience and keep coming back to use the application again and again.
What are Mobile Applications?
Technology is constantly evolving and so our developers must ensure we keep on top of the latest changes and technologies to ensure you get the best results on your applications. Mobile usage is higher than desk top usage and we all have services on our phones that make our lives so much easier.
A mobile application is software that is downloaded from an app store and runs on a mobile device. They range from tools, educational support, word searches, health, games, business services, banking, the list is endless.
It is a great way to create relationships and keep connected with customers, especially out of office hours. We always have our mobiles with us, so it gives a business the opportunity to provide services and connect directly with customers wherever they are and on the move.
How Applications can help your business?
1. Increase profits
There are so many promotions that can be carried out on applications via push notifications. Special offers, discount offers, two for one, loyalty cards (instead of sticking to the old point-collection card, making it possible for your customers to collect their rewards via your mobile app), VIP customer purchases and flash sale announcements.
It is another avenue to directly reach your customers and making it easier for them by making mobile payments and not having to come into the store.
2. Improve Customer Engagement
An application provides another avenue for your customers to make direct contact with you. You may have a help desk or chat box feature that your customers can connect with.
It is saving time for loyal repeat customers as they do not need to go through search engines to find your details.
They help with administration, exchanging of files, form filling and database updates that can then digitally be sent to you, saving on internal man hours.
Making appointments at restaurants, dentists, and hairdressers at a time that the customer finds convenient and not in specific business office hours hoping the phone is answered. This helps towards growing customer loyalty and staying closer to your customers.
3. Understand your customers
Mobile apps help you define your customers and target audiences. They collect a lot of information and you can use it to your advantage for more targeted campaigns. What gender uses your application more, what locations are more popular? What products/services do they engage with more? What functions do they use or not use?
Here we can monitor and adapt the application so we are improving it to get an even better user experience for the future.
Our Mobile Application Services
Mobile App Development
Affordable & Reliable Android Wear Apps Development
Smart Wearable Technology.
We build new businesses and transform existing ones. Clients have opened new revenue streams by launching applications and targeting new audiences. User centric research is key to how we work and helps ensure we get everything perfect for launch. The testing period is crucial where we ask several audiences what they feel and how they connect with the application.
Our UX and UI teams work with design and data insights. With this knowledge and there own years of experience they make informed decisions based on usability, scalability and engagement. The end result being a application that adds value to your potential users.
You may have a unique idea but these Ideas need validation, nurturing and strategy. We achieve this through workshops, research, design and testing. We ensure the end user has the best experience possible and functionality is easy for them.
Once the application is live, we will constantly monitor, adapt and report. We ensure it is used effectively and your target audience is responding and using the application. We will feedback to you at every stage with any new ideas.