Search engine optimisation (SEO)
Search Engine Optimisation (SEO) is the process that makes your website more visible to your potential customers for your chosen product or service. This ensures more of the right people visit your website.
SEO is vital part of your digital strategy. Search engines like, Yahoo, Google and Bing will log the site in their database based on information and keywords that are located in the content of the site. We ensure that we take all this on board when building and developing your website. The better your site is optimized the faster you can climb up the search engine rankings.
The majority of web traffic comes from search engines: Google, Yahoo and Bing. Google attracts approximately 60% of worldwide searches at 37 billion, with Yahoo (8.5 billion) and Bing (2.2 billion). 78% of users abandon their search if the first three pages don’t provide an answer to their question. 28% don’t even consider scrolling past the 2nd page of results.
With these statistics in mind we need to ensure that your site has the keywords and tags that are content related to your site so search engines can pick these up and show in result searches.
Here we believe there is Art behind this science as search engines love content and links, but what they don’t love is internet spamming or unnatural optimisation. We have to ensure everything is done in the most effective and efficient way to get the right results.